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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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01914_Field_OMPA T12.txt
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1996-04-10
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703b
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reality. He did indeed perceive that someday there
would be a global village, everyone interconnected,
in the way we are now with fax machines and
phone machines and portable phones and cellular
phones and everything else. Everything that he
dreamed of has indeed come to pass in this very
short space of time. So bizarrely, academic theory
has not kept pace with actual technological
breakthroughs and that’s why we have to bring
McLuhan back. It’s no coincidence that he was
Canadian. It’s no coincidence that this is a North
American vision. Whenever I go to Europe, I am
always depressed by the lack of television in
Europe. There are some places, some hotels, where